Sunday, September 20, 2009

Watch Your Scents - Tips for Sellers

Selling in today's market can be an incredible challenge. There are many things that affect the buyer when they walk into a home. One of the most important is smell. Smell is a very subconscious thing that can affect how a buyer feels about a property they are viewing.

Smell is powerful, and how your home smells is critical. Everyone has scent associations. So when odors enter the nose they are filtered through olfactory nerve cells and go into the limbic system, the emotional center of the brain. That emotion becomes fixed to the odor memory and gets locked in your brain until it's revived with a whiff. That makes for a scent memory.

The other thing that happens with scents. Since you live in the house the smell receptors in the nose become less sensitive to it and you'll stop smelling it. So you may not notice that the kitty litter smells, but we do. I can always tell when someone has a cat unless they are a very clean individual.

Give your home a good scrub before listing. So be sure to clean that kitty litter box every day. Make sure you air out the house if your dog got caught in the rain. Most importantly, please don't smoke in the house. Fresh flowers are great in a house. They are visually pleasing and they smell great.

The other things that can turn off the realtor and their client is when someone puts fragrance sprays to try and cover up the odor in the house.

The solution is to clean but don't overwhelm the air with ammonia or bleach smells. Get a professional cleaner to come in and clean the house if you don't have time. Everything the stove, oven, floors, everything. A clean house gives off great feelings. It tells the buyer you take care of where you live. Have the carpets professionally cleaned. They can be cleaned and deodorized.

Finally, get a friend to come over and tell you if your home smells or better yet call your realtor. We can guide you in the best way to present the home for sale and get offers.

Happy Selling!

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